That's a Beautiful Logo! Intro to Brand & Identity
3 units | 15 Week

The goal of this course is to visually and verbally understands identity and branding as it relates to a variety of businesses and their organizational structures.  Learn why certain symbols and logos connect with us deeply and the secrets to great brands.  It approaches identity development with a high degree of industry sophistication and provides thorough combining powerful ideas, strong imagery, language and symbols.

Course Objectives:

This course covers the study of:
  1. Principles of conceptual development abstract communication and brand communications.
  2. Precisely place new graphic identifier in Identity System items, along with supporting design system including: grid, color, graphics, and typography.
  3. Create visual expressions of the brand, such as logo design, signage, website and packaging.
  4. Create an integrated identity system for the brand.
WHEN REGISTERING, SELECT THIS COURSE TITLE: GD411 That's a Beautiful Logo! Intro to Brand & Identity- Identity